Online Advertising
Get Your Content Seen!
Online advertising is now offering sophisticated targeting and segmentation that brands can extend their reach to specific groups of demographics, interests, behaviours, etc.
To get the most out of audience targeting and overcome ad blindness, ads can’t be just ads. Delivering the right messaging is only the first step – tell what audience want to hear, not what you want to say. The landing pages should also be carefully optimized to drive the visitors to convert. Retargeting is the next step to convert those visitors who left without converting by showing them your ads on other websites.
Native ads (sponsored content) will be the future of digital advertising. By 2021, 74% of all online ads will be native ads, which can be in-feed, social, display, article, video, etc. We are here to plan, curate, design, execute, manage, distribute, measure, and improve your content marketing campaigns that are cost-effective and match the right message to the right people at the right time.
Applications of Online Advertising
Social Media Ads
Facebook Ad, Instagram Ad, WeChat Ad, LinkedIn Ad
Display Ads
Google Display Network (GDN), Animated GIF, HTML5 Banner
Native Advertising
Sponsored Content, In-feed Ads, Native-style Ads
Digital Direct Marketing
eDM, SMS, WhatsApp, iMessage